J.C. Penney’s CEO Marvin Ellison was on CNBC’s Power Lunch Thursday talking about the new initiative, which will also include services like installing home heating and cooling systems, quick-ship and installed blinds, whole home water solutions, awnings, and smart home technology. You might pick up bathroom essentials at J.C. Penney, but now you can get a new bathroom. The department store announced that it will start testing remodeling and other home services later this month.
Key Takeaways:
- J.C. Penney’s CEO Marvin Ellison was on CNBC’s Power Lunch Thursday talking about the new initiative, which will also include services like installing home heating and cooling systems, quick-ship and installed blinds, whole home water solutions, awnings, and smart home technology.
- This comes after the retailer decided to bring back appliances more than a year ago, setting up 500 in-store showrooms and directly challenging mall competitor Sears.
- If the new services seem off-brand, all you need to do take a trip to the past. “If you go back on the timeline, J.C. Penney actually served a lot of these products and services at one time in our history,” Ellison said.
“We’re looking at services like simple bath remodels, not the gut and plumbing, but a simple, one- or two-day refresh”
http://www.apartmenttherapy.com/j-c-penney-will-now-remodel-your-bathroom-242872